Social Media 101

101Twitter and other forms of social media continue to penetrate the psyche of Edmontonians. One indication is the kind thank you I received from Jason Darrah, communications business advisor for City of Edmonton within the deputy city manager’s office. He’s responsible for managing the @CityofEdmonton Twitter account (mentioned here last month). and as I found out there’s change in the wind. I asked Darrah what the City hoped to achieve through its early use of social media: Twitter, Youtube and Facebook. He gave several answers around the common theme of “listening to Edmontonians” and indicated that there is strong support to “connect better, be more open and responsive to Edmontonians.” With increased nimbleness, Darrah feels that the City will be in a better position to “engage citizens.” I must admit this was music to my social media ears but, before I get all misty, let’s back it up and talk about how the @CityofEdmonton Twitter account came to be. Of course, it’s not as simple as registering—ideally, it includes debate, planning and discussion. Darrah briefly explained that this entire social media effort is a collaborative multi-department exercise… to be sure, this hasn’t happened overnight. “The number one place we started was with a sound strategy…

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Explore posts in the same categories: Edmonton Tech Community, Social Networking, Walter Schwabe

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